AP/COACH · ABOUT

Built by an operator, for operators.

Alix Pardoe, founder of APLeads and AP Sales Coach

I'm Alix Pardoe. I run APLeads — outbound for UK trades businesses.

I built AP Sales Coach for myself first, because I was losing booked calls to brain-fade on the phone. After 200 dials with v0.1 my booked-call rate jumped from 8% to 19%. So I sharpened it, brand-locked it, and now I'm letting other operators run it on their own scripts.

If you call prospects for a living, this is the tool you've been writing in your head.

Read the manifesto →
200Dials with v0.1
8% → 19%Booked-call rate
0.847sMedian match latency
100%Local audio · stays on Mac

AP Sales Coach is built by APLeads Ltd, the parent business that runs outbound services for UK trades. Founded 2024 by Alix Pardoe. Companies House [Companies House — pending]. [Registered office — pending].