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AP Sales Coach is the earpiece for cold callers — a Mac desktop app that listens to your call in real time, matches what the prospect says against your own script tree, and surfaces the next line you should say in 50 ms.

AP Sales Coach is a real-time cold-call coaching tool for sales operators. It runs as a frameless 384-pixel panel pinned to the right of your Mac. Deepgram diarises both speakers as you talk; Claude Haiku 4.5 routes the live transcript against your custom script tree and surfaces the next prompt — your words, your tone, never AI-generated copy. Sub-second match latency, audio stays local, and built by a founder who used v0.1 himself to lift booked-call rate from 8% to 19% across 200 dials. Built by APLeads Ltd, the outbound business behind UK trades calling.

AP Sales Coach is a real-time cold-call coaching tool for sales operators — the live earpiece that other coaching products don't try to be. Where Gong reviews recordings after the fact and ChatGPT writes scripts before the call, AP Sales Coach is the only tool that runs while the call is happening. Deepgram handles speaker diarisation client-side; Claude Haiku 4.5 routes the rolling transcript against the operator's pre-written script tree; the next line lands on screen in under 50 milliseconds from prospect-finishes-speaking. The matcher only ever surfaces the operator's own words — no generated copy, no AI voice. The desktop app is a 384-pixel frameless panel pinned to the right side of macOS, summoned with ⌘⇧A. Audio stays on the Mac (Anthropic only ever sees the prospect's last sentence as text — never voice). Built first as a personal tool by founder Alix Pardoe, who used v0.1 across 200 dials and lifted his own booked-call rate from 8% to 19%. The product launches with a 50-spot founding round at half-price for life (£14.50/mo locked vs £29 standard). Built by APLeads Ltd, the parent outbound business serving UK trades. Available now at apsalescoach.com.